- Izzie Koh
How To Use Social Media To Generate Reliably Warm Leads
In addition to active users on the site, social media content also needs to export high-quality content outside the site to contribute to the flow of products and brands.
Social media provides a free platform for businesses, which is one of the most effective ways to reach a brand's target audience, but it can be a real challenge to take that traffic and convert it into a workable set of warm leads.
Distinguishing Cold Lead, Warm Lead, and Hot Lead
1. Cold Leads
Cold lead is made up of people who have never heard of your business before.
Users click on your post purely based on the promises you make in your copy. They have most likely searched for the common head or body keywords and are interested in learning more about the problem than the available solutions. Therefore, their decision to visit your site is not based on your brand's prior knowledge or experience.
However, that doesn't mean that you won't have the opportunity to convert the cold lead. By marketing to these users, you can connect with them and start building business relationships that may lead to a sale at some point in the future. Here are some tips for marketing with cold lead:
Introduce your brand or product
Learn as much as you can about them by monitoring their behavior on the site
2. Warm Lead
Warm lead is made up of people who already know you, your brand, product, or service.
They may have visited your site, read your content, and already follow you on social media platforms. But so far, they have shown no interest in buying from you. Therefore, your goal is to encourage them to make a purchase.
3. Hot Lead
Hot lead is made up of people who have already bought from you or who trust your business.
In other words, they know a lot about you, your product, or your service. And thus provide a good chance that they will buy more or upgrade services.
Therefore, tips for marketing with hot lead should be:
Up-selling - Provide more expensive goods or better services to them, and try to get them to buy from you again.
Re-engaging - Re-activate customers who haven't bought from you in a long time and get them to do business with you again.
4 Methods To Turn Your Cold Lead To A Reliably Warm Leads On Social Media
Social media content needs to be constantly updated. Instead of thinking hard about how to increase your reading count, maybe thinking about "how to turn reading count to sales" is more productive.
1. Pain Point Content
First of all, discover what your target audience wants and create content that satisfies their need. Create content that familiar with your client's pain points. Reveal some of the solutions in your content, and guide customers to DM your product or services. You can constantly create content for your website, LinkedIn, etc. Always provide the latest information about your industry, keep your blogs relevant to the target market, and people will engage with your content.
2. Social Media Campaign
A hashtag campaign, a giveaway, a contest...the more users engage in your content, the more visibility and popularity will increase. The more engagement you got, the higher the content would move in people’s newsfeeds.
3. Influencer Marketing
This strategy allows you to benefit from a range of audiences that already have a strong connection with the influencer. 89% say ROI from influencer marketing is comparable to or better than other marketing channels.
Google/Facebook ads are also a great idea to generate leads. You can target your audience accurately through their settings, it allows you to hyper-target specific users, build an audience database and directly track your return on investment.
The manufacturing process of Warm Lead is a long journey. You need to arouse customers' interest, let them know what value you can provide for them, and convert these potential customers into Warm Leads. You also need to stay in touch and build a relationship with them. The best strategy for your business to drive sales is to stay in touch with leads that are warm and genuinely interested in them.
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