​15

MICRO-INFLUENCERS TOOK 
PART IN THIS CAMPAIGN

80,000

40,000

135,400

51,603

ESTIMATED COMBINED FOLLOWERS

TARGETED
AUDIENCE REACH

ACTUAL
COMBINED FOLLOWERS

TOTAL
AUDIENCE REACH

INSIGHTS

80,000

OVERALL
ENGAGEMENT RATE

TOTAL STORY REACH
[per story]

15,000

Screenshot 2021-06-22 at 1.01.02 PM.png

AUDIENCE DISTRIBUTION

Only the Top 3 locations are taken into account