WHAT IS
MICRO-INFLUENCER
If you’re looking for an ironclad way to seize the attention of your ideal audience, you should look no further than someone who already has their ear.
MICRO-
INFLUENCER
Influencers + brands
Brands collaborate with online influencers to market their products or services to help gain exposure & recognition, basically more cost effective and higher engagement
Cost Effective
Due to lower cost investment of working with individual micro KOL, brands have the option of working with several influencers at the
same time.
Social Sentimental
Their audience can easily relate with the content and the influencers themselves which is most likely to turn warm leads into sales conversion.
20k-50k followers
They have a narrow and specific viewer group which is designated at targeting niche onlookers' market in terms of site, gender and age group.
High Engagement
Not only is the engagement higher, micro KOL tend to have a frequent interaction with their audience which builds trust and bond.
DISTRIBUTION OF INSTAGRAM
USER BY AGE GROUP
FUTURE OF MARKETING
As of January 2020, with over 1 billion monthly active users, Instagram belongs to the most popular social networks worldwide.
ESTIMATED INFLUENCER MARKETING GROWTH
MARKET SIZE
INFLUENCER MARKETING HUB, 2019
$10B
$7.5B
$5B
$2.5B
$0B
Influencer Marketing Expected to Grow to be worth $9.7 Billion this year.
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CAMPAIGN EXECUTION
Detailed tracking of the campaign's evolution and compiling data such as the actions of the campaigns and user reactions.
CAMPAIGN CREATION
Based on your company goals, we will build a custom strategy specifically tailored to suit your needs and target audience.
INFLUENCERS
MARKETING CYCLE
CONTENT
CREATION
We will then plan our creatives that are engaging and interactive to the audience, ensuring that you will get the most value out of your campaign.
CAMPAIGN OUTCOME
summarizing the campaign outcome data into an analytics report including total investment, reach, engagement and response to brand.
INFLUENCER OUTREACH
We will then source for Micro - Influencers with targeted niche audience to market your brand and product.