WHAT IS

MICRO-INFLUENCER

If you’re looking for an ironclad way to seize the attention of your ideal audience, you should look no further than someone who already has their ear.

 

MICRO-
INFLUENCER

Influencers + brands

Brands collaborate with online influencers to market their products or services to help  gain exposure & recognition, basically more cost effective and higher engagement

Cost Effective

Due to lower cost investment of working with individual micro KOL, brands have the option of working with several influencers at the

same time.

Social Sentimental

Their audience can easily relate with the content and the influencers themselves which is most likely to turn warm leads into sales conversion.

20k-50k followers

They have a narrow and specific viewer group which is designated at targeting niche onlookers' market in terms of site, gender and age group.

High Engagement

Not only is the engagement higher, micro KOL tend to have a frequent interaction with their audience which builds trust and bond.

DISTRIBUTION OF INSTAGRAM
USER BY AGE GROUP

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Black and White Traffic

FUTURE OF MARKETING

As of January 2020, with over 1 billion monthly active users, Instagram belongs to the most popular social networks worldwide.

 

ESTIMATED INFLUENCER MARKETING GROWTH

MARKET SIZE

INFLUENCER MARKETING HUB, 2019

$10B

$7.5B

$5B

$2.5B

$0B

Influencer Marketing Expected to Grow to be worth $9.7 Billion this year.

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CAMPAIGN EXECUTION

Detailed tracking of the campaign's evolution and compiling data such as the actions of the campaigns and user reactions.

CAMPAIGN CREATION

Based on your company goals, we will build a custom strategy specifically tailored to suit your needs and target audience.

INFLUENCERS
MARKETING CYCLE

CONTENT

CREATION

We will then plan our creatives that are engaging and interactive to the audience, ensuring that you will get the most value out of your campaign.

CAMPAIGN OUTCOME

summarizing the campaign outcome data into an analytics report including total investment, reach, engagement and response to brand.

INFLUENCER OUTREACH

We will then source for Micro - Influencers with targeted niche audience to market your brand and product.

 

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