Why Influencer Marketing? In the pass few years, we have seen the growth of social media. According to DIGITAL 2022: GLOBAL OVERVIEW REPORT, there are 4.62 billion social media users around the world in January 2022. This figure is equal to 58.4 percent of the world's total population. These people inevitably look up to influencers on social media to guide their decisions. Influencer marketing is not surprising in today's society. Brands use influencers to create trends and i