Today, it is generally accepted that having a large follower means having a real influence on people. However, the words of a small influencer can have a bigger impact than someone with hundreds or thousands of followers. This may sound surprising, right? Nano-influencers are Instagram users who have between 1,000 and 5,000 followers. Nano-influencers’ audiences are small, niche, and highly engaged. “Everyone who’s on Instagram has that friend who is just really popular and